There are many SEO metrics you can monitor to gauge the progress of your search engine optimization campaign.
However, not all of them are equally important.
This post will discuss the fifteen most important ones and how to track them.
By keeping an eye on these metrics, you can ensure that your SEO efforts are paying off and helping you achieve the desired results.
It is the number of times your links have been clicked on by users on search engine result pages.
You can check your data in Google Search Console, under the “Performance” tab:
The total number of clicks is probably on top of the most important SEO metrics to monitor because it shows that people are interested in your content and Google is rewarding it.
The number of new referring domains tells you how many unique websites are linking to your site (and the anchor text used).
If you see a sudden increase in referring domains, it could be a sign that your website is becoming more popular and people are talking about it more.
You can check this SEO KPI using a tool like Ahrefs or SEMrush.
For example, Airbnb has more than 146k referring domains, according to Ahrefs:
Pay attention to this metric, instead of the total number of backlinks.
Google is giving less weight to a link from the same site.
Domain Authority (DA) measures the strength of your website and is determined by factors such as age, popularity, and size.
It is important because it’s a good indication of how well your website will perform in search engines.
If you have high domain authority, it means that your website is seen as being more trustworthy and relevant, which can help you rank higher in the search results.
You can check the DA of your domain via the Moz tool, for free:
Or, you can use the Moz Chrome extension to monitor sites’ DA right away on your browser.
Click-through rate (CTR)
Your click-through rate (CTR) measures how often people who see your listing in the search results click on it.
The CTR is important because it gives you an idea of how interested people are in your website when they see it in the search results.
If you have a high CTR, it means that people are more likely to click on your listing (for example, having your content included in SERP features and as a rich snippet), which can help you get more traffic to your site.
You can check your average CTR in Google Search Console under the “performance” tab:
Did you know that on average, the top-ranking pages usually rank in the top 10 results for around 1,000 other relevant keywords (Ahrefs)?
Keyword rankings are an important KPI to track. It will tell you how well your site is performing for specific terms that you are targeting.
By tracking this metric, you can see which keywords are working well for you and which ones aren’t.
You can then adjust your SEO strategy accordingly to focus on the ones that are giving you the best results.
You can track this using a tool like Ahrefs or SEMrush.
For example, here’s how it looks the “organic keywords” tracking feature of Ahrefs, under the “organic search” tab:
Organic traffic measures the number of visitors coming to your site from organic search results.
It is important because it’s a good indication of how well your website is performing in the search engines.
If you have a lot of organic traffic, it means that people are finding your site when they search for specific keywords.
You can analyze it via Google Analytics under the Acquisition tab -> Source -> Medium -> Google/organic:
Organic traffic differs from the number of total clicks because it takes into consideration all the search engines (including Bing, for example).
Core Web Vitals
Core Web Vitals are performance metrics that track things like speed, loading time, and stability.
They are important because they give you an idea of how well your website is performing in terms of speed and stability.
If you see a sudden decrease in your Core Web Vitals, it could be a sign that something is wrong with your website and you need to investigate further.
You can study and improve them by visiting the Google Search Console:
You should know that Google uses RankBrain to measure how people are interacting with your content.
Therefore, having a good core web vitals score is essential to rank well on search engines.
If you need help understanding how to fix poor user experiences on your site, you can visit this page (Google support page).
Bounce rate measures the percentage of people who leave your site after only viewing one page.
It is important because it gives you an idea of how interested people are in your website when they land on it.
If you have a high bounce rate, it means that people are leaving your site quickly, which could be a sign that your content isn’t relevant to their needs.
To check this metric, sign in to your Google Analytics account and click on Behavior -> Site Content -> All Pages:
Dwell time is the amount of time that a user spends on your website after clicking on your result on the search engine results page.
It is a good metric to track because it indicates how interesting and relevant your site is to the user.
A long dwell time means that the user found your site to be useful and informative.
On the other hand, a short dwell time could mean that the user did not find what they were looking for on your site or that your site was not relevant to their query.
To improve it, you can make sure that your website is relevant to the user’s query and that it contains informative and interesting content.
There’s no specific way to monitor your dwell time, but you can use Google Analytics to track a similar metric, which is the “Avg. Session Duration”.
Go to the “Audience” tab and then click on “Overview.”
From there, you will be able to see the Avg. Session Duration:
These may be seen as the less important of the SEO metrics to monitor, but crawl errors are another important thing you need to track.
These are problems that prevent search engines from being able to crawl and index your site properly.
Did you know that Crawl errors can hurt your website’s performance in search results?
If you see a sudden increase in this KPI, it’s a sign that something is wrong with your website and you need to investigate further.
You may check and improve the crawl errors of your site by visiting Google Search Console, under the “Coverage” tab:
On-Page Optimization Score
The on-page optimization score is a metric that analyzes how well you have optimized your site for search engines.
By monitoring it, you can see which areas need improvement and make the necessary changes.
This will help you improve your website’s performance in the search results.
To check your on-page optimization score, you can use a tool like Moz Pro:
Or, you can use the SEO Minion Chrome extension to analyze the on-site elements of any page you are visiting with your browser.
Page Loading Time
Page loading time measures how long it takes for your pages to load when people visit your site.
This is essential because it can impact your website’s performance in search results.
Of course, if your pages take too long to load, it could hurt your rankings.
You can find out the loading time of your pages by using the PageSpeed Insights tool (you will also get some other interesting core web vitals data):
Indexed pages measure how many of your website’s pages have been indexed by search engines.
This is important because they give you an idea of how well your website is being crawled and indexed by search engines.
If you see a sudden decrease in this value, it’s a sign that something is wrong with your content and you need to investigate further.
Check this metric by going to Google Search Console and clicking on the “Coverage” tab:
You can also use Google to check all the pages indexed on your site by using this search operator:
Conversions measure how often people who visit your site take the desired action.
This gives you an idea of how effective your website is at achieving its goals.
If you’re not getting a lot of conversions, it could be a sign that your CTAs need to be improved, for example.
To find out your conversion rate, you can simply use Google Analytics:
An impression is defined as an instance where your website appears in the search engine results pages.
Your website can appear multiple times in the SERP for a single query, and each time it appears, it counts as an impression.
You can track your impressions using Google Search Console.
Once you’re there, select the Performance tab to check this metric:
If your impressions are raising, it can be an early indicator that your SEO efforts are working.
SEO Metrics FAQs
Q: What are the SEO metrics?
A: SEO metrics are a set of measurements that help you track and measure your website’s performance in search engine results pages.
Q: What are the most important metrics in SEO?
A: The most important metrics in SEO are page loading time, indexed pages, crawl errors, on-page optimization scores, impressions, and, of course, the number of unique websites linking to your content.
Q: Are SEO metrics the same as SEO KPIs?
A: Yes, SEO metrics are essentially the same as SEO KPIs. The only difference is that KPIs measure the performance of your website’s overall search engine optimization strategy. Metrics, on the other hand, measure more specific aspects of your site.
Q: How do I know my SEO is good?
A: You can measure the success of your SEO efforts by tracking the above-mentioned metrics. If you’re seeing an increase in impressions, conversions, and indexed pages, then it means that your SEO is somehow working.
Q: Is age a factor in SEO?
A: Yes, age is a factor in SEO. Older websites tend to have more authority, so they can rank higher in search engine results pages. However, age is just one of many factors that affect a website’s ranking.
Q: How to predict SEO traffic?
A: It’s difficult to accurately predict SEO traffic. However, you can get an idea of what your future traffic might look like by tracking the above-mentioned metrics over time. If you’re seeing a consistent increase in impressions, conversions, and indexed pages, then it could be a sign that your website will experience more organic traffic in the future.
Q: What are some tools to track SEO metrics?
A: Some of the best tools to track SEO metrics are Google Analytics, Search Console, Moz, and Ahrefs. These tools can help you monitor all of your website’s SEO metrics in one place and provide valuable insights into how well your site is performing. Also, don’t forget the useful Chrome extensions for SEO available.
Q: How often should I check my SEO metrics?
A: It’s best to check your metrics regularly. The frequency of checks will depend on the size and complexity of your website, but generally, it’s best to check at least once a month. This way you can stay up-to-date with changes in the search engine results pages and adjust your SEO strategy accordingly.
Before You Go
These are among the most important SEO metrics that you should be tracking.
By monitoring them, you can get a better idea of how well your website is performing and make changes accordingly.
Since you want to rank better on Google, how about reading these guides too?
Now, over to you.
Are you monitoring some SEO KPIs on your website?
Which of them is the most important, in your opinion?
Please share your insights in the comments below, thanks!