There are many SEO metrics you can monitor to gauge the progress of your search engine optimization campaign. However, not all of them are equally important.
In this blog post, we will discuss the fifteen most important SEO metrics and how to track them.
By keeping an eye on these metrics, you can ensure that your SEO efforts are paying off and helping you achieve your desired results.
- Total Clicks
- Referring Domains
- Domain Authority
- Click-through rate (CTR)
- Keyword Rankings
- Organic Traffic
- Core Web Vitals
- Bounce Rate
- Dwell Time
- Crawl Errors
- On-Page Optimization Score
- Page Loading Time
- Indexed Pages
It is the number of times your links have been clicked on by users on search engine result pages.
You can check your data in Google Search Console, under the “Performance” tab:
The total number of clicks is probably on top of the most important SEO metrics to monitor because it shows that people are clicking on your content and Google is rewarding it.
Another SEO metric to track is the number of new referring domains. It tells you how many websites are linking to your site (and the anchor text used).
Considering that backlinks are among the top three ranking factors used by Google, “referring domains” is an essential metric to analyze because it can give you an idea of how popular your website is.
If you see a sudden increase in referring domains, it could be a sign that your website is becoming more popular and people are talking about it more.
You can check the referring domains of your website using a tool like Ahrefs or SEMrush.
For example, here’s how to check referring domains metric via the Ahrefs tool:
Pay attention to this metric, instead of the total number of backlinks.
Google is giving less weight to a link from the same site.
This is why you should focus on the metric of the referring domain, as it shows the number of unique domains that are linking to your site.
If this score is going up, it means your content marketing and link-building efforts are working.
Another key metric is Domain Authority (DA).
DA measures the strength of your website and is determined by factors such as age, popularity, and size.
Domain authority is important because it’s a good indication of how well your website will perform in the search engines.
If you have high domain authority, it means that your website is seen as being more trustworthy and relevant, which can help you rank higher in the search results.
You can check the DA of your website via the Moz tool, for free:
Click-through rate (CTR)
Your click-through rate (CTR) is another important metric to monitor.
CTR measures how often people who see your listing in the search results click on it.
The CTR is important because it gives you an idea of how interested people are in your website when they see it listed in the search results.
If you have a high CTR, it means that people are more likely to click on your listing (for example, having your content included in SERP features and as a rich snippet), which can help you get more traffic to your site.
You can check your average CTR in Google Search Console under the “performance” tab:
Of course, you also need to track your keyword rankings. This will tell you how well your site is performing for specific keywords that you are targeting.
By tracking your keyword rankings, you can see which keywords are working well for you and which ones aren’t.
You can then adjust your SEO strategy accordingly to focus on the keywords that are giving you the best results.
You can track your keywords rankings using a tool like Ahrefs or SEMrush.
For example, here’s how it looks the “organic keywords” tracking feature of Ahrefs, under the “organic search” tab:
Organic traffic is another key metric to watch. This measures the number of visitors coming to your site from organic search results.
Organic traffic is important because it’s a good indication of how well your website is performing in the search engines.
If you have a lot of organic traffic, it means that people are finding your site when they search for specific keywords.
You can analyze organic traffic via Google Analytics under the Acquisition tab -> Source -> Medium -> Google/organic:
Organic traffic differs from the number of total clicks because it takes into consideration all the search engines (including Bing, for example).
Core Web Vitals
In addition to the previously mentioned SEO metrics, you should also monitor your Core Web Vitals.
These are performance metrics that measure things like speed, loading time, and stability.
The Core Web Vitals are important because they give you an idea of how well your website is performing in terms of speed and stability.
If you see a sudden decrease in your Core Web Vitals, it could be a sign that something is wrong with your website and you need to investigate further.
You can study and improve the core web vitals of your pages by visiting the Google Search Console:
Google uses RankBrain to measure how people are interacting with your content.
Therefore, having a good core web vitals score is essential to rank well on search engines.
If you need help in understanding how to fix poor user experiences on your site, you can visit this page (Google support page).
Another SEO metric to keep an eye on is your bounce rate.
This measures the percentage of people who leave your site after only viewing one page.
Your bounce rate is important because it gives you an idea of how interested people are in your website when they land on it.
If you have a high bounce rate, it means that people are leaving your site quickly, which could be a sign that your website isn’t relevant to their needs.
To check the bounce rate of your content sign in to your Google Analytics account and click on Behavior -> Site Content -> All Pages:
Dwell time is the amount of time that a user spends on your website after clicking on your result on the search engine results page.
It is a good metric to track because it indicates how interesting and relevant your site is to the user.
A long dwell time means that the user found your site to be useful and informative.
On the other hand, a short dwell time could mean that the user did not find what they were looking for on your site or that your site was not relevant to their query.
To improve your dwell time, you can make sure that your website is relevant to the user’s query and that it contains informative and interesting content.
There’s no specific way to monitor your dwell time, but you can use Google Analytics to track a similar metric, which is the “Avg. Session Duration”.
Go to the “Audience” tab and then click on “Overview.”
From there, you will be able to see the Avg. Session Duration:
These may be seen as the less important of the SEO metrics to monitor, but crawl errors are another important thing you need to track.
These are problems that prevent search engines from being able to crawl and index your site properly.
Crawl errors can have a negative impact on your website’s performance in search results.
If you see a sudden increase in crawl errors, it’s a sign that something is wrong with your website and you need to investigate further.
You may check and improve the crawl errors of your site by visiting Google Search Console, under the “Coverage” tab:
On-Page Optimization Score
Another metric to monitor is your On-Page Optimization Score.
This metric measures how well you have optimized your site for the search engines.
By monitoring your On-Page Optimization Score, you can see which areas need improvement and make the necessary changes.
This will help you improve your website’s performance in the search results.
To check your On-Page Optimization score, you can use a tool like Moz Pro:
Page Loading Time
Page loading time is one more metric you want to track.
It measures how long it takes for your pages to load when people visit your site.
Your page loading time is important because it can impact your website’s performance in search results.
If your pages take too long to load, it could hurt your rankings.
You can discover the loading time of your pages by using the PageSpeed Insights tool (you will also get some other interesting core web vitals data):
In addition to the above SEO metrics, you should also monitor your indexed pages.
It measures how many of your website’s pages have been indexed by search engines.
Your indexed pages are important because they give you an idea of how well your website is being crawled and indexed by the search engines.
If you see a sudden decrease in your indexed pages, it’s a sign that something is wrong with your website and you need to investigate further.
Check this metric by going to Google Search Console and clicking on the “Coverage” tab:
You can also use Google to check all the pages indexed on your site by using this search operator:
And, of course, you also need to track your conversions. This metric measures how often people who visit your site take the desired action.
Conversions are important because they give you an idea of how effective your website is at achieving its goals.
If you’re not getting a lot of conversions, it could be a sign that your website needs to be improved.
To find out your conversion rate, you can simply use Google Analytics:
An impression is defined as an instance where your website appears in the search engine results pages (SERP).
Your website can appear multiple times in the SERP for a single query, and each time it appears, it counts as an impression.
You can track your impressions using Google Search Console.
Once you’re there, select the Performance tab to check this metric:
If your impressions are raising, it can be an early indicator that your SEO efforts are working.
These are among the most important SEO metrics that you should be tracking.
By monitoring them, you can get a better idea of how well your website is performing and make changes accordingly.
Doing so will help you improve your site’s ranking in the search results and get more traffic to your site.
Now, over to you.
Are you monitoring some SEO metrics of your website?
Which of them are the most important, in your opinion?
Please share your insights in the comments below, thanks!