Link Building Strategies: +100 Ways to Build Links

Are you looking for link building strategies? If so, you are in luck.

This monster list offers over 100 different ways to get links for your website, based on beginner, intermediate and advanced levels:

Enjoy!

Beginner Link Building Strategies

Write Testimonials

Did you know that high-authority websites are more likely to have a higher ranking on Google’s search results (Backlinko)?

This SEO statistic suggests that you can take advantage of those authoritative websites to increase your online visibility.

In fact, writing testimonials for other websites is one of the link building strategies that is often overlooked.

If you have used a product or service and had a positive experience, why not write an honest review? Most popular companies would be more than happy to post your testimonial on their website, along with a link back to your site.

For example, if you have written a review, you can reach out to the company and let them know how much you like their product or service. There’s a chance they will list you on their testimonials page.

Collaboration with Link-Builders in Your Niche

Usually, link-builders have a list of websites where they have successfully completed a collaboration.

If you know someone in your niche who is building links, chances are they have a solid list of contacts and, if they will share it with you, you can use it to create links for your website.

So, think about link-builders in your niche and contact them asking to collaborate. You can offer them your list of good contacts if they share theirs with you.

Get Interviewed

Another way to build links is to get interviewed by other bloggers and website owners.

If you are an expert in your field, there are probably people who would like to interview you. You can reach out to them and offer to be interviewed.

Most of the time you will get a link to your website together with additional exposure to their audience.

Sponsor Events

Sponsoring events is something that most do not associate with link building.

But you need to know that, if you sponsor an event, you will usually get a link to your website on the event website. This can be a great way to get links and exposure for your brand.

To find events that you can sponsor, search for keywords like “sponsor” and “event”.

Make sure to only select events that are relevant to your niche or industry.

Coupon Sites

Another link building method that is often overlooked is submitting coupons to coupon sites.

When you submit your coupon, make sure to include a link back to your website so people can learn more about what you have to offer.

Here’s an example of a company profile on Groupon, with a link back to their website:

Slideshare

If you have a PowerPoint presentation or another type of presentation that is relevant to your business, you can submit it to Slideshare to get more exposure.

Also, when you submit your presentation, you can include a (nofollow) link back to your website in the description.

This is a great way to get linkable content out there and increase the reach of your brand.

Interview Experts in Your Industry

A link building method that is often overlooked is conducting interviews with experts in your field.

If you can get an interview with someone who is well-known and respected in your industry, this can be a great way to get links and exposure for your website.

When you conduct the interview, be sure to promote it through social media and other channels. It will help you drive traffic to the interview page and increase the number of views.

Scoop.it

If you want to get your content distributed to a large audience, Scoop.it is a great platform to use.

It’s basically a content curation website where you can submit your own content and other people’s content that is relevant to your niche.

When you submit an article or a page, you can include a link back to the original source.

This is a great way to get more exposure for your website and build links at the same time.

Business Directories

They are not as popular as they used to be, and according to Moz research, web directories appear to be a small factor to help rankings.

But still, there are some good business directories that you can use, especially for local businesses.

If you do a search for “business directory”, you will find a list of paid and free directories that you can submit your website to.

Some of the more popular directories are:

• BOTW.org
• Aboutus.com
• Spoke.com
• Bingplaces.com
• BBB.org

Profile Links

Some websites let you register and create a profile page.

Usually, you will get a nofollow link, but sometimes, a dofollow.

Like the case of ProductHunt:

 

For profile page link building, be sure to only stick to relevant websites in your industry.

Mention Influencers

Mentioning bloggers, website owners, or influencers in your industry is one of the most effective link building strategies.

One way to do this is to mention them in your blog posts or articles.

When you mention someone, they will usually get an email notification about it. And if they like what you have written, they may link to it.

Reciprocal Linking

This is where you link to another website and they link back to you.

To find potential websites to link to, you can search for keywords like “link partners” or “reciprocal links”.

Remember to only link to websites that are relevant to your niche or industry. Just be sure to not overdo this link building technique, or you will risk penalization.

Take a look at this is John Mueller’s statement recorded during the Google Search Central SEO office hours hangout on January 28th, 2022:

 

Job Postings

Job postings are an unusual link building method.

When you post a job listing, many job boards will allow you to include a link back to your website in the listing.

Here are some popular job boards:

• Indeed
• Monster
• CareerBuilder
• Dice
• Glassdoor
• The Muse

Video Submission

Submitting videos to sites like YouTube and Vimeo is one of the most popular link building strategies.

If you have a product or service that can be demonstrated in a video, this is a great way to create linkable content.

When you submit your video, make sure to include a link back to your website in the description so viewers can learn more about what you have to offer.

Also, be sure to promote your video through social media and other channels to drive traffic to the video page and increase the number of views.

This will not only help you get links, but it can also lead to increased sales and brand awareness.

Reclaim Links Pointing To 404 Pages

If you have a website, it’s likely that you have some broken links (aka 404 error). And if you have broken links, it’s likely that other websites are linking to them.

You can use a tool like Ahrefs to find these broken links.

Once you find them, you can reach out to the websites and ask them to replace the broken link with a working resource.

Or, you can simply redirect those links to a similar page on your website, without doing any outreach.

Google Business Profile

If you have a local business, you should definitely create a Google Business profile.

Not only will this help you rank better in Google Maps, but it will also give you a link back to your website.

To create your Google Business profile, simply go to google.com/business and follow the instructions.

Yelp Profile

If you run a local business, you should also create a Yelp profile.

Yelp is one of the most popular review websites and it’s especially popular in the US.

Creating a profile is free and easy to do. And like Google Business, you will get a link back to your website.

To create your Yelp profile, simply go here and click on the “Add your business to Yelp” link.

Foursquare Profile

Foursquare is another popular review website, especially for local businesses.

Creating a profile on Foursquare is free and easy to do. And like Google Business and Yelp, you will get a link back to your website.

To create your Foursquare profile, simply go here and click on the “Claim My Business” button.

For example, see what the MoMa of New York listing looks like:

Create an RSS feed

RSS (Really Simple Syndication) is a format that allows users to subscribe to content from websites.

If you are using WordPress as CMS, you already have an RSS feed on your blog. If you don’t, you should create one.

There are sites that are using RSS feeds to replicate and copy content on their sites. So, if you are including internal linking in your posts, you should get backlinks every time those sites will copy your work.

Social Media Profiles

Most social media sites allow you to include a link to your website in your profile.

So, if you are active on social media, make sure to add links to your website in your profiles.

Here are some popular social media sites:

• Facebook
• Twitter
• Instagram
• LinkedIn
• Pinterest

Guest Blogging

Guest blogging is when you write an article for another website in your industry. This is a great way to get exposure for your website and build links at the same time.

But be sure to only guest blog on relevant websites and avoid link farms. Also, remember to add value to your guest posts, and don’t try to promote your website too much.

It has been years already that guest posting is under the radar of Google:

Don’t use keyword-rich anchors, when you submit links within your content and aim to create compelling and informative articles. Including optimize title and meta description for better placement on SERP.

If you don’t know how to pitch your guest post, you can use this template.

Link Baiting

Link baiting is when you create content that is so good, that people can’t help but link to it.

My on-page SEO guide has been linked many times and has received more than 2k social shares.

But be sure to avoid link bait tactics that are manipulative or spammy.

For example, don’t create fake news stories or clickbait headlines just to get clicks.

Forums

Forums are places where people share their insights, experience, and thoughts on favorite topics.

Usually, website links are allowed in the profile signature.

If you want to get links from forums, find popular forums in your niche and become an active member.

Create A Linkable Asset

A linkable asset is something on your website that other websites would want to link to.

This could be an infographic, a study, a tool, or anything else that is unique and useful.

To increase the chances of someone linking to your asset, be sure to promote it on social media and reach out to relevant websites in your industry.

Social Bookmarking Sites

Social bookmarking sites are websites where people can share links to their favorite websites.

If you submit your website to social bookmarking sites, you can get traffic and links from those sites.

Here are some popular social bookmarking sites:

• Pearltrees
• Getpocket
• Diigo

Email Signature

Your email signature is a great place to include a link back to your website.

Every time you send an email, you have the opportunity to promote your website.

And if you have a lot of outgoing emails, that can add up to a lot of link opportunities.

To add a link to your email signature, you can use tools like Google Workspace (paid) or WiseStamp (free).

This is what my email signature looks like:

 

Alumni Lists and Directories

Many colleges and universities have alumni lists or directories that you can sign up for.

This is a great way to get a link back to your website from a high-quality website if you are a student.

To find these alumni lists, simply do a Google search for “college name + alumni directory”.

For example, when I search for “Columbia University Alumni Directory” and I click on the search result link, I see this:

Ask People You Know for Links

If you know someone who has a website, ask them for a link.

This could be a friend, family member, or even a business associate.

Of course, don’t just ask anyone for a link. Ask people who have websites that are relevant to your industry or niche.

Blog Commenting

Commenting on someone else’s blog is one of the most known (and often over-used) link building strategies.

This is a great way to get exposure for your website and build relationships with other bloggers in your industry.

Remember to only comment on relevant blogs. Also, be sure to add value, and don’t try to promote your website too much.

Meaningful comments can get your name under the eyes of a larger audience if you choose authoritative sites in your niche.

Here’s an example of a recent comment I left on the ElegantThemes blog:

Blog Directories

This has been one of the most used link building strategies in the past.

Blog directories are websites that list blogs in different categories. But be sure to only submit your blog to relevant directories and avoid link farms.

Here are some popular blog directories:

• Blogarama
• AllTop
• Bloglovin

Crowdfunding Sites

Crowdfunding sites are websites where people can raise money for different projects.

If you have a project that you are trying to raise money for, you can use a crowdfunding site to get links back to your website.

Here are some popular crowdfunding sites:

• Kickstarter
• Indiegogo
• GoFundMe
• Patreon

Here’s an example of a creator profile on Kickstarter with a link back to his website:

Charities & Non-Profit Organizations

Charities and non-profit organizations usually have a donors page where they list the people and businesses that have donated to them.

If you donate to a charity or non-profit organization, you can ask to be listed on their donor’s page.

This is a non-conventional way to get a link from a high-quality website.

To find charities and non-profits that accept donations, simply do a Google search for “charities that accept donations”.

Job Postings

Job postings is an unusual link building strategy.

When you post a job listing, many job boards will allow you to include a link back to your website in the listing.

Here are some popular job boards:

• Indeed
• Monster
• CareerBuilder
• Dice
• Glassdoor
• The Muse

Shopping Mall Websites

If you have a brick-and-mortar store, you can get your business listed on shopping mall websites.

Shopping mall websites are websites that list all the businesses in a particular area or town.

To find shopping mall websites, simply do a Google search for “city name + malls” or “city name + shopping”.

Resource Pages

Resource pages are pages on websites that list resources on a particular topic.

If you have remarkable content about some particular subject, you can look for related resource pages and contact the website owner, asking to be included in the list.

To find resource pages, simply do a Google search for “keyword + resources”.

For example, if I want to find resource pages about “link building”, I would do a Google search for “link building resources”.

 

Infographics

An infographic is a visual representation of data or information.

People love infographics because they are easy to consume and share.

To get links with infographics, simply create one and then reach out to relevant websites in your industry and ask them to link to them.

You can also submit your infographic to websites like:

• Visual.ly
• Slideshare
• Flickr

Twitter Followers

If you have a Twitter account with a lot of followers, you can use that to get traffic and links to your website.

Since they are following you, they probably like your content and will be easier to get under their radar.

You can contact them and pitch your guest post, ask them to get included as a resource in their content or offer your insights in an interview.

Webinars

If you host a webinar, you can use it to get links from other websites.

Create one page dedicated to webinars and people in your industry will likely link it from their websites.

Here‘s the Hubspot webinar page:

White Papers

A white paper is an authoritative report or guide that covers a specific topic and is meant to convince the reader to do something.

If you have a white paper on your website, you can use it to get links from other websites.

To find websites that link to white papers, simply do a Google search for “keyword + white papers”.

For example, if I want to find websites that link to white papers about “link building”, I would do a Google search for “link building white papers”.

Tools

If you are able to create a useful tool, people will link to it.

There are many types of tools you can create:

• Calculators
• Charts
• Graphs
• Infographics
• Lists
• Quizzes

For example, here’s a page for a calculator tool:

Petitions

If you can get enough people to sign a petition, you can use it to get links from other websites.

And if your petition takes off, media sites will probably mention it in a news article.

Link Roundups

A link roundup is a blog post that curates the best content from around the web on a particular topic.

If you can create a link roundup of the best content in your industry, you will likely get links from other websites.

Or, you can ask to be included in link roundups. To find opportunities, simply do a Google search for “keyword + link roundup”.

My off-page SEO guide has been included in this SmallBizTrends roundup:

Research Competitors

This is one of the most underrated link building strategies.

You can use a tool like Majestic or Ahrefs to research your competitor’s backlinks.

Then, try to get links from the same websites that link to your competitor’s website.

To find competitors’ backlinks using Google, simply do a search for “keyword + inurl:links”. You can also try this command: “keyword + “your competitor’s name” + inurl:links”.

To find competitors’ backlinks using Majestic or Ahrefs, simply enter your competitor’s URL in the search bar.

Then click on the “Backlinks” tab.

Quizzes

People love taking quizzes. You can use that to your advantage and get links from other websites.

To find quiz opportunities, simply do a Google search for “keyword + quiz” or “keyword + quizzes”.

For example, if I want to find quizzes about SEO, I would do a Google search for “SEO quizzes”.

Product Comparisons

Product comparison articles are a good way to create content that is useful and that can be monetized with affiliate links.

And if your post ranks well, it can go under the radar of many bloggers and content creators.

Here’s an example:

Humor

If you can be funny, you can get people to link to your content.

If you can make people laugh, they will want to share your content with their friends.

But it’s not as easy as it sounds. So if you’re not naturally funny, I would recommend not trying to force it.

It’s better to be yourself.

Press Releases

A press release is an official statement that is sent to media outlets.

You can use press releases to get links from other websites and media exposure for your website.

Although Google stated that their algorithm ignores most links within press releases, you can still consider it as a way to get more exposure, reach a new audience, and increase the chance they will link to your content.

Reviews

If you have a product, service, or website, you can get reviews from other websites.

You can ask for reviews or you can pay bloggers for the review.

Just remember, the link should be nofollow, as per Google guidelines.

Niche Communities

If you are able to get involved in an online community related to your niche, you can use it as an opportunity to get links from other websites, share your knowledge, and learn from each other.

There are many types of communities you can get involved in:

• Facebook Groups
• Reddit Subreddits
• Slack Communities
• Quora Spaces

List of Statistics

Creating a list of statistics (like I did in this post) is one of the best investments in terms of link-building strategies.

It’s a piece of content that will keep on giving because other websites will want to link to it when they are writing about the same topic.

To find relevant statistics, you can do a Google search for “keyword + statistics” or “keyword + research”.

Then, you can use email outreach to let people in your niche know about your new article and ask them to include it in their content.

Live Blogging

Live blogging is a way of covering an event as it is happening in real-time.

It’s a good way to get exposure for your website and brand.

And if you do it well, you can get links from other websites that are covering the same event.

To find live blogging opportunities, you can do a Google search for “keyword + liveblog” or “keyword + live blog”.

You can also use Twitter to find live blogging opportunities.

Just do a search for “keyword liveblog” or “keyword live blog” and you’ll find a list of people who are live blogging about the same topic.

Maps

You can create media like maps or even interactive visuals and share interesting facts or stats.

And if you do it well, you can get links from other websites that want to use your map or visual.

Useful Images

If you create useful images and place them in your articles, you can make your content easier to digest and you will increase your chances to receive backlinks.

Interesting, SEO-friendly images will rank on Google and people can use them, placing a link to your website.

Here’s an example of an informative image I created (The Inverted Pyramid strategy)

Newsletters

If you have a newsletter, you can use it to promote your best content with links to your website.

The link can be placed within the body of the newsletter or in the signature.

If you are able to get mentioned in someone’s else newsletter, it could lead to an increase in traffic and exposure to your content.

Instructographics

An instructographic is an image that shows how to do something.

They are similar to infographics, but they focus on showing the steps needed to complete a task.

You can ping people in your niche about your instructographic and ask to include it in their content when relevant.

Or share it on infographic submission websites.

Local Newspaper Sites

You can get links from your local newspaper site by being active in the community and submitting stories or press releases when you have something newsworthy to share.

To find your local newspaper site, you can do a Google search for “city + newspaper” or “city + news”.

You can also use Twitter to find your local newspaper site.

Just do a search for “city + newspaper” or “city + news” and you’ll find a list of local news outlets.

(HARO) Help A Reporter Out

HARO is a platform that connects reporters with sources for their articles.

You can sign up to be a source and when a reporter sends out a query related to your area of expertise, you will receive an email with the details.

If you are able to provide a quote or insights for the article, you might get mentioned in the article with a link to your website.

Here’s an example of a successful pitch I sent out via HARO which landed into a nice backlink:

Internal Links

An internal link is a link from one of your own articles to another one of your articles.

Internal links are important because they help search engines find your blog posts and they help to keep people on your website longer, which will help you improve the bounce rate of your pages.

When you’re writing new content, look for opportunities to link to other articles on your website that would be helpful for the reader.

For example, if you’re writing a post about link building, you could link to another article on your website about SEO or related topics.

Icon Sets

If you create a high-quality icon set, people will want to use it on their website or in their apps.

And if they do use it, they will have to link to your website.

You can use social media or email outreach to let people know about your icon set and ask them to include it in their content when relevant.

Or upload them to sites like Pexels, so when users download them, they will likely give you proper credit.

Tutorials and How-to Guides

If you can write a helpful and detailed tutorial or how-to guide, you will be able to get links from other websites that want to link to your content as a resource.

My keyword research guide has been linked many times and received more than 1000 social shares:

Host Events

If you host an event, you will be able to get links from the websites of the sponsors and partners that help to make your event possible.

You can also get links from local news websites if you do a good job promoting your event.

And finally, you can get links from the websites of the people who attend your event.

Evergreen Content

Evergreen content is an article that will be relevant and useful for a long time.

It’s the type of article that people will want to link to year after year.

To write evergreen content, make sure to choose topics that are timeless and that will be relevant for a long time.

And make sure to update your article regularly to keep it up-to-date.

Wikipedia is the perfect example of evergreen content:

Get Interviewed on Podcasts

If you can get interviewed on popular podcasts, you will be able to get links from the show notes page of the podcast website.

You can also get links from the websites of the people who listen to the podcast and share your episode.

To find podcasts that you can be interviewed on, you can use Google search or sites like iTunes.

Glossaries

If you can create a helpful glossary, people will want to link to it when they are writing articles about the topics you cover.

To make your glossary even more helpful, you can include links to other articles on your website that explain the terms in more detail.

You can also use social media or email outreach to let people know about your glossary and ask them to include it in their content when relevant.

This SEO Glossary just published by SearchEngineJournal counts already many links and shares:

Find People Using Your Images

If you created any kind of pictures, you can find websites that are using your images without giving you credit.

Then you can reach out to the website owner and ask them to give you credit with a link.

You can use the reverse image tool search of Google or other sites like TinEye to find websites that are using your images.

Web Design Galleries

Does your site look fabulous?

If you have a great website, you can submit it to web design galleries.

Some of these galleries will require you to link back to their website, but many of them don’t.

Submit your URL to as many web design galleries as possible to get links from high-authority websites.

Find Link Opportunities with Author Name Search

If you do a Google search for any author name and look into the SERPs, you will be able to find websites where this writer has already contributed articles in the past.

You can then reach out to these websites and ask to guest post for them.

Of course, choose names of known folks in your industry, so to find relevant websites:

Event Recaps

If you attend an event, you can write an article about it and include links to all the websites of the speakers or sponsors.

You can also reach out to these websites and let them know that you have written an article about the event and that they are featured in it.

They will probably be happy to share your article with their audience.

Curate Useful Content

You can help people in your industry by curating useful content from around the web.

You can do this by creating a resource page or by writing a round-up post.

Include links to all the websites that you are featuring in your curated content.

Reach out to these websites and let them know that you have featured their content.

Be sure to add your thoughts about what you have curated. It’s important to not just create a list of links, but explain why you think that could be useful to your readers.

Expiring Domains

If you buy an expired domain and make a 301 redirection to your site, you will be able to get links from all the websites that are already linking to this domain.

This is black hat SEO, and you should probably not get credit for any pre-existing links, as stated by GoogleGuy (alias used in the past by Matt Cuts, former head of webspam at Google):

Of course, this list would not be complete without the expiring domains link building method, so it’s up to you to experiment with this strategy and see if it could work.

Ego Bait

If you can mention or quote famous people in your industry, they will be more likely to share your content with their audience.

You can also reach out to these people and let them know that you have mentioned them in your article.

Dead Content Recreation

This is one of the most effective link building strategies, but it requires research and work.

You need to find popular articles that are outdated or no longer relevant and you can update them with new information and data.

Then you can reach out to the websites that are linking to the old article and let them know about your updated version.

You can use Google search or tools like Ahrefs to find these opportunities.

Emotional Content

A study in 2010 of the most-emailed New York Times articles found that emotional articles were shared more often.

If you can create content that evokes an emotional response, people will want to share it with their friends and followers.

And if your content is shared by enough people, you will start to get links from other websites.

To make your content more emotional, you can use stories or try to evoke positive or negative emotions like happiness, anger, or sadness.

You can also use images or videos to make your content more emotional.

Curriculum Links

You can contact universities and offer your content to be included in the courses.

Of course, your content must be relevant to the courses and it should be of high quality.

If you can get your content included in the curricula of universities, you will get links from high-authority websites.

Curated Rankings

This is a link building strategy that very few people are using, but it can be very effective.

You can create rankings of something in your industry and curate them with your own commentary.

Think of people, websites, products, or services in your niche.

TIME 100 Most Influential People is one of the most popular examples of this kind of content:

Create Conversational Content

You can get links by creating content that sparks a conversation.

You can do this by writing blog posts or creating videos that people want to share with their friends and followers.

To make your content more likely to be shared, you can include controversial topics or ideas. But make sure that you don’t offend anyone.

Contest Giveaways

You can get links by holding contests and giving away prizes.

To do this, you need to create a contest page on your website and promote it on social media.

When people enter the contest, they will usually promote your contest page and if they win, they will probably link back to your website.

Expert Roundups

An expert roundup is a blog post that features the opinions of experts in a certain field.

For example, you can ask people in your industry to share their thoughts on a certain topic.

You can then include all these responses in your blog post and link back to the websites of the people who have contributed.

Or, you can ask to be included in upcoming expert roundups.

If you are well-known in your niche, people usually reach out asking you to be included in their roundups:

Create a Blog

Creating a blog is one of the most effective link building strategies, but it requires a lot of work.

You need to create high-quality content that people want to read and share.

If you can do this, you will get links from other websites.

To make your blog more successful, be sure to create optimized content and promote it on social media.

List Posts

List posts are extremely popular and they are a great way to get links.

You can create list posts about anything. For example, you can create a list of the best products in your industry or the top places to visit in your city.

To make your list post more successful, be sure to include high-quality images and infographics.

Contribute to Wikipedia

You can get links from Wikipedia by contributing to the site.

But, you need to be careful. If you try to add links to your website in your Wikipedia articles, you will probably be banned from the site.

But, if you contribute useful information and data, you may be able to get a link back to your website in the references section:

Industry Research

If you can do industry research and create useful data like this one, you will probably get links from other websites.

To do this, you need to gather data from your industry and then analyze it.

Once you have done this, you can write a blog post or create an infographic to share your findings.

Case Studies

Case studies are one of the most effective link building strategies.

If you have done something interesting or innovative in your business, you can write a case study about it.

For example, if you have increased sales by using a certain marketing tactic, you can write a case study about it.

People love reading case studies because they are interesting and they provide valuable information.

To make your case study more successful, be sure to include data and testimonials from your customers.

Build Connections

You can get links by building connections with other websites in your industry.

If you have a good relationship with other websites, they will probably be willing to help you out.

This is a natural mention I got on Lisa Sicard’s blog:

To build relationships with other people in your niche, you can attend industry events or conferences.

You can also connect with people on social media, through online forums, or by answering questions on sites like Quora.

You can also try to directly reach out to other websites and ask them if they want to collaborate or link to your website.

Broken Link Building

Broken link building is a process where you find broken links on other websites and then contact the website owner to let them know.

The website owner will then usually replace the broken link with a link to your website.

To find broken links, you can use a tool like Screaming Frog.

Once you have found some broken links, you can contact the website owner and let them know.

Be sure to be polite and professional when you do this.

Unlinked Brand Mentions

Unlinked brand mentions are when your brand is mentioned on another website but there is no link to your website.

You can find unlinked brand mentions by doing a Google search for your brand name, or using a tool like Mention or BuzzSumo.

If you find any unlinked mentions, you can contact the website owner and ask them to add a link to your website:

Badges

Badges are a great way to get links from other websites.

To do this, you need to create a badge that people can put on their website.

The badge should link back to your website.

To make your badge more successful, you can offer it as a prize in a contest or give it away for free.

 

Update Old Content of Prominent Websites

If you can find old content on a prominent website that is no longer accurate, you can contact the website owner and let them know you are willing to provide the updated version.

The website owner will then usually update the old content with new information and include a link to your website.

This strategy requires a lot of work, but it pays off, especially on authoritative sites in your industry.

Follow the Trends

Check Google Trends for hot topics to write for and then create something cool people will want to share.

You can also check sites like BuzzSumo to see what is being talked about on social media.

For example, you can create a blog post or infographic about it.

To make your content more successful, be sure to include data and statistics.

Write About Seasonal Topic

You can get a lot of traffic by writing about seasonal keywords.

For example, you can write about Halloween in October or Christmas in December.

To make your content more successful, be sure to include data and statistics.

This “50 Fun Christmas Trivia Questions” post is an example of content created around a seasonal topic:

Surveys

You can create a survey and then promote it to get people to take it.

To make your survey more successful, you can offer a prize for taking it.

You can find questions people are asking with tools like Google Keyword Planner or BuzzSumo.

To create your survey, you can use a tool like Survey Monkey or Google Surveys.

Once you have collected the results, write about them and then spread the word.

You can also the survey results on social media or through email marketing.

Speak at Conferences

If you speak at a conference, you can get a lot of exposure for your website.

To find conferences, you can use a tool like Lanyrd or Eventbrite.

To get more exposure, be sure to create a great presentation and promote it beforehand.

You can also provide the conference with a link to your website so people can find it easily.

Scholarships

You can create a scholarship and then promote it to get people to apply for it.

To make your scholarship more successful, you can offer monetary compensation for taking it.

Then, create a page with the requirements to apply and submit your scholarship to colleges.

Reverse Engineering Strategy

Many of the most successful content creators on the internet have one thing in common: they reverse engineer success.

This means that instead of guessing what people want to read, they look at what is already working and do more of it.

Newsjacking

Newsjacking is a great way to get links and traffic.

To do this, you need to find breaking news stories that are relevant to your industry and then create content about it.

Here you can find a good article that explains how to start newsjacking and get the most out of it.

PR Outreach

PR outreach is a great way to get links from high-quality websites.

To do this, you need to find websites that are relevant to your industry and then contact the owner or editor.

You can do this by directly emailing them or using outreach tools.

Be sure to include a link to your website in your message and be kind and polite.

WordPress Themes

If you create WordPress themes, you can get links by submitting your themes to directories.

To do this, you need to find directories that are relevant to your industry and then submit your theme.

Most directories will require you to include a link back to your website.

You can also get links by creating a blog post about your theme and then promoting it.

Create an App

If you create an app, you can get links by submitting your app to directories.

Or, look for articles that list the best apps in your industry and then ask to be included.

You can also get links by creating a blog post about your app and then promoting it.

Plugins and Extensions

If you create plugins or extensions, you can get links and mentions if people start using them.

To do this, you need to create a great plugin or extension and then promote it.

You can promote your plugin or extension by writing a blog post about it or submitting it to directories.

You can also get links by creating a blog post about your plugin or extension and then promoting it.

Interactive Content

Interactive content is content that needs active engagement with users.

To create interactive content, you need to create something that people will want to use or share.

Some examples of interactive content include quizzes, calculators, games, and even presentations.

Improving Content of Popular Websites

If you improve the content of a popular website, you can get links and traffic.

To do this, you need to find popular websites in your industry and then offer to improve their content.

You can also get links by creating a blog post about the improved content and then promoting it.

My Favorite Ways to Build Links

Have you ever done SEO without link building?

Yes, it is indeed possible, but only in certain cases.

The truth is…Today, links still matter.

In fact, they are one of the three most important Google ranking factors.

So, you might be wondering, what are my favorite ways to build links?

Guest Blogging

Guest blogging is among the strategies that helped me build connections, reach a new audience, improve my trust and authority (E-E-A-T), and create new backlinks for my site.

Once you find relevant websites to contribute, the tricky part is reaching out to the appropriate person (usually, the blog editor), and pitching your offer.

You want to create a personalized message, addressing the site owner or blog editor (spend some time researching it), and then share some examples of your work. In the end of the email, you can complete your pitch by asking to contribute and sharing some topic ideas.

Here’s a copy of the template I’ve been using:

Subject: Hey [Blogger Name], [Your Name] Here

Hey [Blogger Name],

how is life treating you?

I’m [Your Name] and my website is:

[Your Site URL]

Here are some of my recently published guest articles:

• [Mention the URLs of Your Best Guest Posts Here]

I’d like to submit a contribution to your site.

I have this title in mind:

[Pitch Your Idea]

A brief description:

[Make Your Guest Post Idea Appealing]

If it sounds good, I can send over a draft within the next few days.

I’d like to hear what you think!Please let me know.

Cheers,

[Your Name]

Collaboration with Link-Builders in Your Niche

I’ve been nurturing relationships with people in my niche since when I start blogging.

But it’s only lately that I’ve been building connections with link-builders.

If you don’t know how to start, simply ask to collaborate with some of the bloggers you know.

Since they are probably guest posting, you can offer to mention them in your upcoming articles, checking if they would do the same for you.

Also, there are tons of groups where you can find people willing to collaborate. LinkedIn, Facebook, and Slack are just some examples.

Usually, it’s a win-win situation. Everyone gets something out of it.

Links are the internet currency.

Create a Linkable Asset

Linkable assets are pieces of content that offer great value to users and encourage them to mention them.

These are usually pieces of content like ebooks, whitepapers, infographics, research reports, or videos that take time and money to create.

But they can also be simple blog posts if done right.

So the idea is to create something worthy of a backlink. It needs to be valuable and relevant for the audience you’re trying to reach, as well as easy to share or link to.

This can be anything from an educational guide on a certain topic, an in-depth review about a product or service, or simply something funny that people may want to share with others.

Once you have a linkable asset ready, be sure to mention it on all your content and social media channels. You want people to know that such an awesome resource exists!

For example, my features snippets guide caught the attention of a MOZ writer, and he decided to include it in one of his blogs:

Before You Go

Thanks for reading so far!

At this point, you should have learned about the different strategies you can use to build links.

Link building is an important part of website SEO. But the whole process can be overwhelming.

So, why don’t you take the time to read the complete guide:

Now, it’s over to you.

What are your favorite link-building strategies?

Have you spotted something new?

Did you find some controversial points?

Let me know in the comments below!

 

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