Blogger outreach means reaching out to bloggers in your niche for building relationships, spreading the word about your content, or earning mentions and backlinks.
And this guide will teach you how.
- Chapter 1: Blogger Outreach Basics
- Chapter 2: Search for Bloggers
- Chapter 3: Segment Bloggers
- Chapter 4: Find Contact Details
- Chapter 5: Contact Bloggers
Chapter 1: Blogger Outreach Basics
This chapter will explain what blogger outreach is and why you must master it to boost your website’s visibility.
What is Blogger Outreach?
Blogger outreach is a strategy you can use to contact bloggers and journalists to inform them about your content by sending ad hoc emails.
With this process, your goal is to reach a large but specific audience to increase the visibility of your content and perhaps receive a link to your website.
Why is Blogger Outreach Important?
When your site is new (or if you are struggling to increase the popularity of your content), the blogger outreach strategy helps you reach targeted prospects in your niche to communicate with them and show what you are doing.
You can use this strategy massively by sending generic emails to a large number of contacts in your industry, or you can choose to select the most appropriate contacts and prepare a personalized email.
I prefer the latter.
First of all, because with the number one approach, you could end up as spam. All email providers, including Gmail, have a button through which the user can mark your address as spam. And you don’t want that, especially in the long run.
Second, the number of contacts you can send your email is limited, regardless of your niche.
Chapter 2: Search for Bloggers
There are several ways to find prospects in your niche.
Here are some of them:
Let’s see step by step how to follow each of these strategies.
Comments on Your Blog
People who have left a comment on your blog are already connected with you in some way. This means it will be easier to contact them, as you already have their email.
You can find their contact by visiting the comments section of your WordPress blog:
Blog directories are a great way to find bloggers.
I recommend AllTop.com
You can find almost all categories there. From SEO:
To social media, technology, travel, or even astrology.
Once you have found your section, visit the related blogs and find the contact email of the webmaster.
The following tool you can use to find prospects for your blogger outreach strategy is Google.
Many people underestimate how many things can be done with Google without using specific or paid tools.
The first step is to enter keywords related to your niche.
For example, if you are a food blogger, your keywords could be:
- Instant pot recipes
- Sugar-free recipes
- Vegan recipes
- Meal prep recipes
If you enter one of these terms on Google, you will get a lot of blogs:
You can scan the results and write down the websites, and I’d suggest skipping the big sharks and focusing on the small blogs for your blogger outreach strategy.
This way, you can get a list of bloggers in your niche to contact.
And if you look at the related searches, you can get even more suggestions!
With the free plan of BuzzSumo, you can do several things, including searching for influencers in your niche.
BuzzSumo extracts users from the Twitter database, so be sure to use general keywords related to your industry.
For example, if you are a food blogger, try generic terms like:
Once you enter the keyword into BuzzSumo, you will get a list of influencers in your niche you can contact:
Chapter 3: Segment Bloggers
Now that you have a list of bloggers, you should divide them into categories:
- Top Influencers
- Middle Influencers
These are the top influencers in your industry.
They have several hundreds of followers, and they are popular.
Everyone in the same market knows their names.
For example, if your blog is about online marketing, the top influencers should be names like:
- Neil Patel
- Gary Vaynerchuk
- Tim Ferriss
- Guy Kawasaki
- Seth Godin
It’s tough to get into their radar, and they won’t probably read emails from people they don’t know.
So, your best chance to reach them is with a personal introduction or by going viral in your niche, doing something incredible.
It’s up to you to give it a try and reach them. I would personally wait until you have a good reputation in your industry and your website is fully developed with great content.
These people have a nice following, they have a decent audience, and if you look at their blog, you will see many interactions (like comments or social shares).
They might not be famous as the top influencers, but they can still have a significant impact on your online business.
It would be best to contact them with a personalized email without asking directly for a link, mention, or social share.
Instead, pitch them with your best piece and ask for feedback. If they validate your work, they might remember your name next time, creating similar content.
These are bloggers just starting, looking for exposure, and actively promoting their website by doing guest posts and participating in online communities or industry events.
You can contact them by using a personalized email, asking directly for a link in a similar piece of content.
If they don’t link to you right away, you would often create a relationship with them.
Once you introduce yourself, they will mention your name or blog post if they think it will create value in their articles.
Also, they will probably keep visiting your website to stay in touch with you and be updated about your new content.
Chapter 4: Find Contact Details
It’s probably the most complicated step in the blogger outreach process.
Sometimes it’s hard to find bloggers’ email addresses, especially if you’re using this marketing strategy on a large scale.
Website contact forms are often black holes, and you should always look for a direct email.
Luckily, I’m showing you five proven ways to find someone email address:
Email Lookup Services
It’s the most straightforward way to find email addresses.
Here are some of the most popular email lookup services you can use:
Sign up with Google and get up to 50 free searches per month.
Just enter the domain, and the service will list you the email addresses connected to that website:
It comes as a free Chrome extension you can download for free. Here‘s the link.
It gives unlimited searches per month with free registration.
Just enter the name, surname, and domain name into the field of the Gmail Composer tab to get email address suggestions:
Free registration with Google and gives up to 50 free searches per month.
You can enter the domain name to get information about the company:
Scroll down to get a list of prospects, as well as the list of email addresses available:
With this tool, you can also run a bulk domain search.
Twitter Advanced Search
The following method to find someone’s email address is via Twitter.
People often share their contact details on a tweet, answering to direct mentions, for example.
You need to visit the Twitter advanced search page and enter words like “email” and “contact,” adding your targeted blogger account.
Here’s an example:
Subscribe to Someone’s Newsletter
If you are looking for a blogger’s email, one effective method will be to subscribe to their mailing list.
In this way, upon receiving the first message, you will discover the email address (often, it will be the personal email) that you can use for your blogger outreach.
In addition, you can also start building a relationship, which will be particularly useful for people of a certain level, such as macro-influencers.
Chapter 5: Contact Bloggers
So, you have researched the bloggers to contact and found their email addresses. It’s time to reach out!
Remember the blog comments tactic?
Here is a blogger outreach email template you can use to get in touch with bloggers based on this strategy:
Hi [Commenter Name], I saw you comment on my blog, so I decided to reach out! How are things going over there? I hope safe and well. Seen your interest in my content, you might want to read also my new post: [Your Awesome Post URL] It would be great if you could share it or mention it in your next piece of content. What do you think? :) Thanks for your time and consideration! And keep up the good work. Best, [Your Name] [Your Website]
You can edit each part based on your needs and copy the script or add your information.
Depending on the purpose of your blogger outreach (it can be guest blogging, link or share request, or any other kind of partnership), you may want to change the text and call to action of your message.
Now, there’s nothing wrong with templates. But from experience, you will need hundreds (if not thousands) of emails before getting solid results.
The answer is a personalized pitch, just for one person.
Let’s see how you can create a winning message for your blogger outreach campaign:
The subject line is the most crucial part of your email because it will directly affect the possibility of the recipient opening it.
Don’t use the usual phrases, like:
- Another Backlink Request
- Congratulations on Your Post!
- I’m in Love With Your Blog
Instead, try to be original, creative and if you know the recipient, also customize the subject line with their name. It works!
Here are some subject line ideas that will get your email open:
- Don’t Open This Email
- You’re Missing Out This!
- Stop Wasting Your Time and Read This
- Seriously, Who Does It?
If none of these tips seem to fit your strategy or personality, try to be as honest and straightforward as possible.
Write something like this:
- “Blogger Name,” Quick Favor?
- Can I Ask You This, “Webmaster”?
- Hi, “Blogger”! “Your Name” here. How are you?
In the end, being spontaneous and honest is always a winning strategy.
Mention the Name
As already mentioned before, if you know the blogger name or webmaster you are referring to, say it in the subject line and the body of the message, especially at the beginning.
If you don’t know the name, take some time to find out. It is generally straightforward. Just visit the “About” page of the website, the social profiles, or simply the bio or the publication details of each blog post.
If you believe that this contact is vital (maybe he is the owner of a very famous site in your niche), take some time to find out something more about his interests or personal life.
You can do this by visiting his Instagram profile or photos published on Facebook. You can write about the trips he has made or about the passion you have discovered he has in common with you.
And then, in the message, you will be able to mention your goal at the end, be it a guest blogging request or to check out your latest article posted on your site (with your desire to get a backlink).
Be funny, honest, and sincere!
Avoid false flattery like:
Wow, I just finished your “This Title” article. It’s the best I’ve ever read!
It is things like that that drive me out of my mind. You notice the falsity right away!
Remember that the people you are writing to are real. They are not robots behind a desk.
There are hundreds of thousands of emails containing such phrases that storm users worldwide every day!
Do you want to be part of that remarkable group, or do you want to be original and be one of the few still sincere and honest around?
The choice is yours.
Without using false flattery, you can also sound captivating by writing sentences like:
- I just read your “Title” article, and I like the part about XXX. This is an excellent piece of advice that I will be putting into practice next week
- Your XXX post is fascinating. I just shared it with my Twitter followers
Explain why you are contacting the people.
Avoid using common phrases like:
- I shared your post on Facebook. Do you want to read a similar one?
- You have published this article, and I have just written a similar one.
- You are linking to this resource, and I have written a similar one.
If you use this strategy, you will not get good results.
The reason is simple. Why would anyone want to read a “similar post”? Instead, if you propose a different article, more exciting or with something more, the person may want to check your post.
So, the line you could use could be:
You tweeted “post title,” so I think you will find it more interesting to read a different opinion on the subject. Here it is: “Your Article.”
The things you wrote in your article are out of date, but you will find it updated if you read my post.
What you wrote in your “Post Title” is wrong. Find the correct version on that topic here: “Your Blog Post.”
Provide a compelling reason to check your post.
Use Your Best Content
There is no point in outreaching all the articles you post on your blog. Otherwise, you risk annoying bloggers and ruining your relationship with them.
Instead, it would be best if you focused on sharing only your best work.
But based on what criteria can you choose, which are your best articles?
You can decide based on:
- Social shares
- Number of visits
At this time, you should have learned a lot about blogger outreach.
Did you find this guide helpful?
Have you discovered something new?
Would you like to recommend specific strategies?
Did you find an error in this post?
Please, let me have your thoughts in the comments below. Thanks!