Blogger outreach means reaching out to bloggers in your niche for building relationships, spreading the word about your content, asking for feedback, or earning mentions and backlinks.
And this guide will teach you how.
Blogger Outreach Basics
This section will explain what blogger outreach is and why you must master it to expand your connections and boost your website’s visibility.
What is Blogger Outreach?
Blogger outreach is a strategy you can use to contact bloggers and influencers in your industry to build relationships by sending ad hoc emails.
With this process, your aim is to reach a large but specific audience to achieve a goal, including:
- Content marketing: increasing the visibility of your content, asking for guest posts, or earning a link to your website;
- Partnerships and PR: improving the reach of your audience and promoting your products or services;
- Influencer marketing: building profitable connections with influencers in your niche.
Why is Blogger Outreach Important?
Did you know that 90.63% of all web pages get no search traffic from Google?
Let’s face it.
Organic traffic is the goldmine of online marketing.
But the truth is that most of the sites get no visits from search engines (most of all if your website is new).
So, if you are starting out (or if you are struggling to increase the popularity of your content), the blogger outreach strategy helps you reach targeted prospects in your niche to communicate with them and show what you are doing.
You can use this strategy massively by sending generic emails to a large number of contacts in your industry, or you can choose to select the most appropriate contacts and prepare a personalized email.
I prefer the latter.
First of all, with the number one approach, you could end up as spam. All email providers, including Gmail, have a button through which the user can mark your address as spam. And you don’t want that, especially in the long run.
Second, the number of contacts you can send your email to is limited, regardless of your niche.
Search for Bloggers
There are several ways to find prospects in your niche.
Here are some of them:
Let’s see step by step how to follow each of these strategies.
Comments on Your Blog
People who have left a comment on your blog are already connected with you in some way. This means it will be easier to contact them, as you already have their email.
You can find their contact by visiting the comments section of your WordPress blog:
Blog directories are a great way to find bloggers.
I recommend AllTop.com
You can find almost all categories there. From SEO:
To social media, technology, travel, or even astrology.
Once you have found your section, visit the related blogs and find the contact email of the webmaster.
The following tool you can use to find prospects for your blogger outreach strategy is Google.
Many people underestimate how many things can be done with Google without using specific or paid tools.
The first step is to enter keywords related to your niche.
For example, if you are a food blogger, your keywords could be:
- Instant pot recipes
- Sugar-free recipes
- Vegan recipes
- Meal prep recipes
You can scan the results and write down the websites, and I’d suggest skipping the big sharks and focusing on the small blogs for your blogger outreach strategy.
This way, you can get a list of bloggers in your niche to contact.
And if you look at the related searches, you can get even more suggestions!
With the free plan of BuzzSumo, you can do several things, including searching for influencers in your niche.
BuzzSumo extracts users from the Twitter database, so be sure to use general keywords related to your industry.
For example, if you are a food blogger, try generic terms like:
Once you enter the keyword into BuzzSumo, you will get a list of influencers in your niche you can contact:
Now that you have a list of bloggers, you should divide them into categories:
- Top Influencers
- Middle Influencers
These are the top influencers in your industry.
They have several hundreds of followers, and they are popular.
Everyone in the same market knows their names.
For example, if your blog is about online marketing, the top influencers should be names like:
- Neil Patel
- Gary Vaynerchuk
- Tim Ferriss
- Guy Kawasaki
- Seth Godin
It’s tough to get on their radar, and they won’t probably read emails from people they don’t know.
So, your best chance to reach them is with a personal introduction or by going viral in your niche, doing something incredible.
It’s up to you to give it a try and reach them. I would personally wait until you have a good reputation in your industry and your website is fully developed with great content.
These people have a nice following, they have a decent audience, and if you look at their blog, you will see many interactions (like comments or social shares).
They might not be famous as the top influencers, but they can still have a significant impact on your online business.
It would be best to contact them with a personalized email without asking directly for a link, mention, or social share.
Instead, pitch them with your best piece and ask for feedback. If they validate your work, they might remember your name next time, creating similar content.
These are bloggers just starting, looking for exposure, and actively promoting their website by doing guest posts and participating in online communities or industry events.
You can contact them by using a personalized email, asking directly for a link to a similar piece of content.
If they don’t link to you right away, you would often create a relationship with them.
Once you introduce yourself, they will mention your name or blog post if they think it will create value in their articles.
Also, they will probably keep visiting your website to stay in touch with you and be updated about your new content.
Find Contact Details
It’s probably the most complicated step in the blogger outreach process.
Sometimes it’s hard to find bloggers’ email addresses, especially if you’re using this marketing strategy on a large scale.
Website contact forms are often black holes, and you should always look for a direct email.
Luckily, I’m showing you three proven ways to find someone’s email address:
Email Lookup Services
It’s the most straightforward way to find email addresses.
Here are some of the most popular email lookup services you can use:
Sign up with Google and get up to 50 free searches per month.
Just enter the domain, and the service will list the email addresses connected to that website:
It comes as a free Chrome extension you can download for free. Here‘s the link.
It gives unlimited searches per month with free registration.
Just enter the name, surname, and domain name into the field of the Gmail Composer tab to get email address suggestions:
Free registration with Google and gives up to 50 free searches per month.
You can enter the domain name to get information about the company:
Scroll down to get a list of prospects, as well as the list of email addresses available:
With this tool, you can also run a bulk domain search.
Twitter Advanced Search
The following method to find someone’s email address is via Twitter.
People often share their contact details on a tweet, answering direct mentions, for example.
You need to visit the Twitter advanced search page and enter words like “email” and “contact,” adding your targeted blogger account.
Here’s an example:
Subscribe to Someone’s Newsletter
If you are looking for a blogger’s email, one effective method will be to subscribe to their mailing list.
In this way, upon receiving the first message, you will discover the email address (often, it will be the personal email) that you can use for your blogger outreach.
In addition, you can also start building a relationship, which will be particularly useful for people of a certain level, such as macro-influencers.
So, you have researched the bloggers to contact and found their email addresses. It’s time to reach out!
Remember the blog comments tactic?
Here is a blogger outreach template you can use to get in touch with bloggers based on this strategy:
Subject: Hey [Blogger Name], I’d Like to Connect
Hi [Commenter Name],
I saw your comment on my blog, so I decided to reach out!
How are things going over there?
I hope safe and well.
Having seen your interest in my content, you might want to read also my new post:
[Your Awesome Post URL]
It would be great if you could share it or mention it in your next piece of content.
What do you think? 🙂
Thanks for your time and consideration!
And keep up the good work.
You can edit each part based on your needs and copy the script or add your information.
Depending on the purpose of your blogger outreach (it can be guest blogging, link or share request, or any other kind of partnership), you may want to change the text and call to action of your message.
Now, there’s nothing wrong with templates (find a list of five email outreach templates here). But from experience, you will need hundreds (if not thousands) of emails before getting solid results.
The answer is a personalized pitch, just for one person.
Let’s see how you can create a winning message for your blogger outreach campaign:
The subject line is the most crucial part of your email because it will directly affect the possibility of the recipient opening it.
Don’t use the usual phrases, like:
- Another Backlink Request
- Congratulations on Your Post!
- I’m in Love With Your Blog
Instead, try to be original, and creative and if you know the recipient, also customize the subject line with their name. It works!
Here are some subject line ideas that will get your email open:
- Don’t Open This Email
- You’re Missing Out on This!
- Stop Wasting Your Time and Read This
- Seriously, Who Does It?
If none of these tips seem to fit your strategy or personality, try to be as honest and straightforward as possible.
Write something like this:
- “Blogger Name,” Quick Favor?
- Can I Ask You This, “Webmaster”?
- Hi, “Blogger”! “Your Name” here. How are you?
In the end, being spontaneous and honest is always a winning strategy.
Mention the Name
As already mentioned before, if you know the blogger name or webmaster you are referring to, say it in the subject line and the body of the message, especially at the beginning.
If you don’t know the name, take some time to find out. It is generally straightforward. Just visit the “About” page of the website, the social profiles, or simply the bio or the publication details of each blog post.
If you believe that this contact is vital (maybe he is the owner of a very famous site in your niche), take some time to find out something more about his interests or personal life.
You can do this by visiting his Instagram profile or photos published on Facebook. You can write about the trips he has made or about the passion you have discovered he has in common with you.
And then, in the message, you will be able to mention your goal at the end, be it a guest blogging request or to check out your latest article posted on your site (with your desire to get a backlink).
Be funny, honest, and sincere!
Avoid false flattery like:
Wow, I just finished your “This Title” article. It’s the best I’ve ever read!
It is things like that that drive me out of my mind. You notice the falsity right away!
Remember that the people you are writing to are real. They are not robots behind a desk.
There are hundreds of thousands of emails containing such phrases that storm users worldwide every day!
Do you want to be part of that remarkable group, or do you want to be original and be one of the few still sincere and honest around?
The choice is yours.
Without using false flattery, you can also sound captivating by writing sentences like:
- I just read your “Title” article, and I like the part about XXX. This is an excellent piece of advice that I will be putting into practice next week
- Your XXX post is fascinating. I just shared it with my Twitter followers
Explain why you are contacting the people.
Avoid using common phrases like:
- I shared your post on Facebook. Do you want to read a similar one?
- You have published this article, and I have just written a similar one.
- You are linking to this resource, and I have written a similar one.
If you use this strategy, you will not get good results.
The reason is simple. Why would anyone want to read a “similar post”? Instead, if you propose a different article, more exciting or with something more, the person may want to check your post.
So, the line you could use could be:
You tweeted “post title,” so I think you will find it more interesting to read a different opinion on the subject. Here it is: “Your Article.”
The things you wrote in your article are out of date, but you will find it updated if you read my post.
What you wrote in your “Post Title” is wrong. Find the correct version on that topic here: “Your Blog Post.”
Provide a compelling reason to check your post.
Use Your Best Content
There is no point in outreaching all the articles you post on your blog. Otherwise, you risk annoying bloggers and ruining your relationship with them.
Instead, it would be best if you focused on sharing only your best work.
But based on what criteria can you choose, which are your best articles?
You can decide based on:
- Social shares
- Number of visits
For example, I’d pitch my on-page SEO guide, which is earning several backlinks and tons of social shares:
Blogger Outreach Templates
If you can write your own personalized pitch, following the suggestions I mentioned in this guide, kudos!
You are well on your way to achieving awesome results with your outreach campaign.
But if your creative side needs a little help, keep reading. I’m sharing with you five templates you can use.
I recommend modifying them with your data: adding your name, blog, post name or URL, and any other details to make it as personalized as possible.
This practice is important to ensure that your message doesn’t get lost in your recipient’s inbox.
So, without further ado, here are five blogger outreach templates to get you started.
- Outreach Template #1: Collaboration Proposal
- Outreach Template #2: Feature Notification
- Outreach Template #3: Guest Post Offer
- Outreach Template #4: You Missed This!
- Outreach Template #5: Single/Double Direct Request
Outreach Template #1: Collaboration Proposal
This kind of outreach message is good for people who want to connect with experts or other bloggers in their niche, but who have already some experience in the field:
Subject: Hi [Blogger Name], I Want to Collaborate With You
Hi [Blogger Name],
[Your Name] here, of [Your Blog Name].
I was reading your article:
I like when you mention [Insert Excerpt].
Since we share the same interests, I was thinking about a potential collaboration.
Are you open to discussing this?
I have a wonderful idea that may benefit both of us!
I look forward to hearing back from you.
Outreach Template #2: Feature Notification
With this outreach email, you are informing the blogger that you mentioned him in a specific piece of content, on a particular blog (your website or another one):
Subject: Hey [Blogger Name], I Just Mentioned You in My Article
Hi [Blogger Name],
I have been following your blog [Name] for some time already,
and I often come across your content on other sites like [Site #1] and [Site #2].
I want to let you know I just mentioned you in my recent post that has been published here:
Since we share the same interests, I would love to guest post for your site.
I’ll work hard to create a compelling piece for your audience
and would like to promote it across all my social networks.
Please let me know what you think!
Outreach Template #3: Guest Post Offer
With this email, you are giving value to your recipient first.
So, don’t be discouraged if you do not reach your goal immediately, because with this strategy you are building a solid relationship that can mature in the future and develop into a potentially fruitful collaboration.
Subject: Hi [Blogger Name], I Just Featured You on My Blog
Hi [Blogger Name],
I’ve been reading your [Blog Name] for some time already, and I particularly liked your post:
I want to let you know I actually mentioned you in my recent post:
We share similar interests and topics on our websites, so I go straight to the point. Would you be taking a guest post from me?
I can write about [Pitched Topic] and I have these ideas:
[At Least 3 Post Title Ideas]
You may want to check some of my best articles here:
Please let me know what you think!
Outreach Template #4: You Missed This!
With this outreach email, you are targeting list posts or resource pages where your content can be included:
Subject: Hi [Blogger Name], You Just Missed This!
Hi [Blogger Name],
[Your Name] here, of [Your Blog Name].
I would like to thank you for your [Page Title] list:
I really love what you are saying [Insert Excerpt].
I thought you could be interested in including [Your Content] in the resource?
[Here Add Something About The Value of Your Content].
I can’t wait to hear back from you.
Outreach Template #5: Single/Double Direct Request
You can use this type of email outreach with bloggers of your size, to whom you never reached out.
With this single/double request, you can land on bloggers who are going to directly give you a link or other ones who will invite you to guest post on their sites.
Pretty aggressive, but worked with a good response rate, for me.
Subject: Hey [Blogger Name], [Your Name] Here
Hi [Blogger Name],
[Your Name] here, of [Your Blog Name].
We share similar interests and topics on our websites, but I’ve never reached out.
I know your time is valuable, so I go straight to the point.
This post took me one month of research and writing:
Is there a way you can include a mention on your website?
Also, I’d love to contribute a guest article with some interesting content if you want. 🙂
Please, let me know!
Here’s an example of successful outreach with this template:
As a general rule, remember to edit each part of these templates to fit your needs and outreach strategy, depending on how you want to connect with the bloggers in your market.
Best Blogger Outreach Tools
After covering the outreach basics, together with searching, segmenting, finding, and contacting bloggers (including templates you can use), it’s time to list the best outreach tools.
Think of them as simply software or platforms that help you connect with other bloggers and influencers.
There are many outreach tools available, but not all of them are created equal.
To help you choose the right one for your needs, I’ve compiled a list of the best blogger outreach tools currently available:
One of the outreach tools that I’ve had great success with is BuzzSumo.
BuzzSumo allows you to find the most popular content in your niche, as well as influencers who are sharing that content:
Just enter your keywords and you will get a list of the most performing content. You can then filter specifying data range, country, and language.
Once you have a list of blogs, you can reach out to the appropriate person with a message according to your outreach goal.
This is a great way to start building relationships with other bloggers in your space.
You can also use the Content Analyzer feature to find the pages that link to a URL or a domain. This is a great way to discover competitors’ backlinks and get link-building opportunities.
How can BuzzSumo help your outreach strategy?
- Find the best influencers in your industry based on your keywords with real social media engagement.
- Monitor keywords and mentions of your brand or your competitors to discover new opportunities.
- Find the most shared content based on specific keywords or domain names to get topic ideas and blogs for your outreach campaigns.
- Research competitors’ content to view backlink details, so you can replicate them.
MuckRack allows you to find journalists and bloggers who cover your industry, as well as pitch them story ideas. This can be a great way to get coverage for your business or website.
Just enter a name or keyword in the search field to get a list of people and influencers in that industry.
For example, search for Neil Patel to get the page result with lots of interesting details, like his website, social media profiles, and places where he has been featured:
They have a free plan that gives you limited access to their features, or you can upgrade to a paid plan for more.
What are the key features of MuckRack?
With MuckRack you can:
- Find contact details of bloggers, journalists, and people in your niche.
- Build a media list to organize a list of journalists and contacts.
- Send personalized outreach messages to journalists.
- Create an alert and monitor news for any keyword or phrase.
- Run a report to quantify the impact of any PR campaign.
Traackr is an outreach tool that helps you find and connect with influencers, as well as track your interactions with them.
This is a great way to keep track of your outreach efforts and make sure you’re building relationships with the right people.
What can you do with Traackr?
- Discovery influencers based on your industry
- Campaign management through their dashboard and options
- Influencer collaboration to maximize your campaign
- Reporting and monitoring social media channels for mentions of your brand
Awario is a social media monitoring tool that helps you track mentions of your brand, as well as competitors.
Discover what people are saying about you and your business, as well as get ideas for content and outreach.
What are Awario’s most interesting features?
- Social monitoring to track mentions of your brand or any keywords on various platforms such as Twitter, Facebook, Instagram, YouTube, Reddit, Vimeo, and across the web.
- Finding leads and opportunities via those social media posts when users are searching for products or services related to your brand.
- Email alerts to get notifications for every mention of your brand or keywords.
Mailshake is another outreach tool that allows you to automate your outreach efforts.
You can create personalized templates and then use Mailshake to send mass emails to your list of prospects.
This is a great way to save time on your outreach efforts and make sure you’re staying in touch with potential customers.
How can Mailshake improve your outreach campaign?
- Automated email outreach helps you find prospects via email, social media, and phone.
- The social outreach process lets you engage with potential customers on multiple media platforms.
- Split testing to help you find the most converting version of your outreach message.
- Ready email templates that you can use and edit according to your needs.
6. Ninja Outreach
Ninja Outreach helps you find and contact influencers.
You can use their database of over 100 million influencers to find the right people to connect with.
They also have a built-in CRM so you can keep track of your outreach efforts.
What are the key features of Ninja Outreach?
- Targeted blogger list to choose, analyze and track influencers with a large following.
- Email templates to choose from and to personalize them for increasing your conversions during your outreach campaign.
- Automation tools to track and analyze your messages and automate your outreach strategy.
BuzzStream is a powerful outreach tool that helps you manage your relationships with influencers.
You can use their platform to find, contact, and track your interactions with bloggers and other influencers.
They also have a chrome extension that allows you to quickly add people to your database.
What are BuzzStream’s most interesting features?
- Add leads to your list when you are visiting any website with the help of BuzzStream’s browser extension which is capable to gather contact details, such as email addresses and social profiles.
- Filter and segment your prospects based on specific parameters, like for example the domain authority and followers number.
- Email app to let you create messages directly within BuzzStream software, by choosing from a number of different templates available.
- Follow-Up feature with alerts that help you remind to send messages at specific times.
- Create reports to track and analyze how your outreach campaign is performing.
My Experience With Blogger Outreach
That’s why I decided to use outreach as a way to expand my reach and get more readers.
I started by reaching out to other bloggers in my niche, offering guest blog opportunities, commenting on their blogs, and engaging with their followers. It was time-consuming at first, but as I got better at it I saw an increase in traffic and followers.
The key for me was to make sure that the topics I chose to write about were relevant to my niche and the people I was targeting. This way, when they read my content they found it helpful and interesting.
To help you replicate my success, here’s a copy of the template I’ve been using:
Subject: Hey [Blogger Name], [Your Name] Here
Hey [Blogger Name],
how is life treating you?
I’m [Your Name] and my website is:
[Your Site URL]
Here are some of my recently published guest articles:
- [Mention the URLs of Your Best Guest Posts Here]
I’d like to submit a contribution to your site.
I have this title in mind:
I’d like to hear what you think!Please let me know.
It may look time-consuming, but a personalized pitch can actually land you interesting opportunities.
The more you research about the blogger you are outreaching, the more chances you will have to get a positive response.
Blogger Outreach FAQs
Q: What is the benefit of blogger outreach?
A: Blogger outreach is a great way to get your brand and message in front of a larger audience. It also helps you build relationships with influencers, who can help you promote your message to an even wider audience. Additionally, it helps build backlinks to your website, which can improve your SEO.
Q: What is the best way to reach out to influencers?
A: The best way to reach out to influencers is through personalized emails. Make sure you include relevant information that they would find interesting and useful, such as statistics or case studies related to your product or service. It’s also important to establish a personal connection by mentioning any shared interests or hobbies.
Q: Is blogger outreach good for backlinks?
A: Yes, blogger outreach can be a great way to build backlinks. You should always make sure your content is of high quality and provides value to the reader; this will increase the chances that other websites will link back to you.
Q: What is the best blogger outreach platform?
A: It really depends on your needs. Some of the most popular platforms are BuzzStream, Ninja Outreach, and Mailshake. Each has its own unique features so you’ll want to look into each one to determine which is best for you.
Q: Should I hire a blogger outreach agency?
A: Again, it depends. If you don’t have the time or resources to manage your own outreach campaign, then hiring an agency might be a good option. They can handle all of the outreach tasks for you and ensure that your message is reaching the right people. However, if you have the time and resources to do it yourself, then you may be able to save money by doing it yourself.
Q: How much does blogger outreach cost?
A: The cost of a blogger outreach campaign can vary depending on the services you’re looking for and the platform you use. Generally, platforms such as BuzzStream, Ninja Outreach, or Mailshake will charge a monthly fee to use their service. Additionally, you may need to hire an agency or freelancer to help manage your campaign, which can add additional costs.
Q: How long does a blogger outreach campaign take?
A: It really depends on the size and scope of your campaign. Generally, the larger the campaign is, the longer it will take. On average, a small campaign can take anywhere from one to two months. However, if you’re working with influencers who have larger followings or require more research and outreach, it could take much longer.
Before You Go
Thanks for reading so far!
At this time, you should have learned a lot about blogger outreach.
And if you need help with content creation, here’s a copywriting guide:
Don’t miss to use the bucket brigade technique in your copy:
Finally, check this post for finding content ideas:
Now, it’s over to you.
Did you find this guide helpful?
Would you like to recommend specific strategies?
Please, let me have your thoughts in the comments below. Thanks!
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