Rich snippets can help you increase your organic CTR by making your content stand out in the SERPs.
Do you want to know how?
In this post, we’ll discuss what they are, why they’re important, and how to get them.
- What Are Rich Snippets?
- Why Are Rich Snippets Important?
- When Do Rich Snippets Show Up?
- What’s The Difference Between Rich Snippets And Rich Results?
- How to Get Rich Snippets?
- Rich Snippets Plugins for WordPress
What Are Rich Snippets?
Rich snippets are pieces of information that appear in the search results to give users more details about your site.
They include additional information which is extracted from the structured data in your HTML.
For example, you can display your site’s title, description, price, rating, and more.
Why Are Rich Snippets Important?
Rich snippets are important because they help you stand out in the search results and increase your organic CTR.
In fact, studies have shown that they can increase your CTR by up to 30%.
A higher organic CTR means more traffic to your site, which can lead to more customers and conversions.
Take the most part of search result listings. They contain:
It’s hard to stand out from the other results.
The only things you can use are the title and meta description to catch the user’s attention.
But with the rich snippets, you can power up your listing adding eye-catching details that will make your content stand out.
At glance, the first result looks much more visible than the other two.
This way, you can entice users to click on your links!
When Do Rich Snippets Show Up?
Rich snippets are not guaranteed to show up for every search query.
They will only appear if the searcher’s query is relevant to your content.
For example, if you have set up properly structured data for a product, it will only appear when someone searches for that product or something related to it.
You can test the structured data on your site using the Google-rich snippet tool.
Just enter your URL and Google will show you if your rich snippets are appearing on that page.
Read the rich result status report, to find out how to solve any problems with structured data on your site.
You can also test your content using the validator tool of Schema.org:
What’s The Difference Between Rich Snippets And Rich Results?
Rich snippets are pieces of information that appear in the SERPs.
Rich results are rich snippets that appear in other places on Google, such as the Knowledge Graph, Google Images, and Google Maps.
For example, when you search for a movie on Google, you might see rich results for that movie which include the ratings, cast, plot, and more.
To complete the concepts, SERP features include all those results that are not the organic traditional ones.
The most common example is the featured snippets.
How to Get Rich Snippets?
If you want your rich snippets to appear in the search results, just follow these three simple steps:
Let’s take a look at each of these steps in more detail.
Choose Your Rich Snippet Type
There are many different types of rich snippets, so you need to choose which one is right for your content.
Some of the most common types are the following.
Use this markup to give search engine information about your product, such as images and prices.
With this schema markup, you can add to your videos the description, thumbnail URL, upload date, and duration.
Use this special kind of structured data to display additional information on your search result, including the time needed to prepare the dish, pictures and reviews.
Use this markup to show off information about your business, such as the logo, team information, and address.
There are many others.
You can check all the markup options available for your content here:
Once you’ve chosen the markup type that’s right for your content, you can move on to implementing structured data.
Implement Structured Data
Structured data is code that you add to your website to help search engines understand your content.
It’s what tells Google that your page is about a product, recipe, event, or review.
There are many different types of structured data, but the most common one is schema.org.
Schema.org is a code vocabulary that you can use to mark up your content in a way that Google understands.
You can learn more about schema.org and how to implement it on your website here.
Once you’ve added the structured data to your page, the next step is to validate the markup.
Validate The Markup
The best way to make sure that your rich snippets are appearing in the search results is to validate the markup using Google’s rich snippet tool.
Just enter your URL and Google will show you if your content is properly set up.
If they’re not, you can use the tool to find and fix any errors in your code:
Rich Snippets Plugins for WordPress
If coding is not for you, don’t worry.
There are some great rich snippet WordPress plugins that you can use to easily add structured data to your pages and posts.
Some of the most popular rich snippet plugins are:
Rich snippets are a powerful way to improve your SEO and increase your organic CTR.
Just follow these three simple steps to optimize your content for rich snippets: choose your type, implement structured data, and validate the markup.
Do you have any questions about rich snippets?
Let me know in the comments below!